The "New Era"
Soooo many people bitch about Spotify payouts etc.
These people are just complaining that things have changed.
Yes, it’s true that the payout sucks.
BUT, what these people don’t talk about is all of the GOOD things that this “new era” has brought.
Mainly, the chance to access fans like never before.
It used to be that you put out your album and you played live shows. That was about it.
Now, you can stream directly to people. You can stream your creative process, your studio time, your rehearsals, hanging out drinking beers, etc. (WITHOUT posting paper flyers around town!)
And people love this shit! They WANT to connect with you.
This access is driven by the availability of some incredibly powerful tools. Obviously, phones make decent enough videos for a lot of purposes.
Facebook pixel is another huge one that a lot of people don’t know about or understand. You can follow up with and keep track of people who interacted with your content. It gets very deep so DM me if you’d like to know more about this.
So, yes, things have obviously changed since the “glory days” of selling CDs (🤨), but the potential to connect with people as an artist is higher than it’s ever been.